The business world has changed, and having the edge to running a successful business is now more crucial than ever! Vicki’s first guest recognizes the importance of socio-economic shifts in the corporate world that are changing the way a business projects itself. Her second guest is the legendary Harvey Mackey, who shares decades of timeless sales advice!
With a huge deficit and sluggish economy, how can you set your business apart? In Good Company, economist Laurie Bassi joins other experts in showing how to usher your business into the “worthiness era.” Good Company sounds an urgent warning, but at the same time offers a hopeful message that bad companies will wither while worthy companies will thrive. It covers every aspect of making your company worthy from consumer desire, shifts in moral and ethical values, social responsibility, and more! Bassi holds a Ph.D. in economics from Princeton University, and was a tenured professor of economics and public policy at Georgetown. She is currently CEO of McBassi & Company, a consulting firm.
The Mackey MBA of Selling in the Real World brings back mega-bestselling business guru Harvey Mackey and his incomparable sales know-how. Today he shares tips on how you can sell yourself without “turning people off”, and how to get back up when you get knocked down. He will also share some of the biggest myths about selling, and how to avoid some common mistakes. Larry King says Harvey’s new book “is his best book yet – and that is saying a lot. Miss it at your own peril.”
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