Today Vicki chats with expert media coach Susan Harrow who helps women entreprenuers get used to Selling Yourself Without Selling Your Soul! And if you are one of the many who take pride in thinking outside the box, think again! Real innovation and success comes from creating entirely new “boxes” according to Vicki’s other guest today, Alan Iny.
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The catchphrase “outside the box” has become synonymous with creativity in business over the last few decades, but Alan Iny believes it is not the most effective way to brainstorm, solve problems creatively, and see potential opportunities. In Thinking in New Boxes: A New Paradigm for Business Creativity, co-author Iny shares examples of organizations that flourished after creating entirely new “boxes,” leading to growth-propelling “Eureka!” moments. From bold re-imaginings of a companies entire mission to smaller tweaks, learn how creativity can help your business thrive and reach it’s potential, or even save your business from the brink of extermination! Iny is the senior specialist for creativity and scenario planning at The Boston Consulting Group. He has run countless workshops, trained executives, and speaks around the world about developing strategic visions and creative thinking.
In her groundbreaking new book, Sell Yourself WIthout Selling Your Soul: A Woman’s Guide to Promoting Herself, Her Business, or Her Cause with Integrity and Spirit, expert media coach and marketing strategist Susan Harrow guides you through the ins and outs of publicity and marketing to help you gain public recognition and take your business to the top. Harrow has spent over 23 years running Harrow Communications, a media coaching and marketing agency in Northern California. She has been featured, quoted, or profiled in numerous major television and newspaper outlets.
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