Ever have an idea that you just KNOW would work if you had the time and inclination to implement it without it getting lost in the clutter of everyone else’s great ideas? Dorie Clark returns today to discuss Stand OUT: How to Find Your Breakthrough Idea and Build a Following Around It. Later, Peabody and Emmy Award winning writer TV writer Jonathan Shapiro joins Vicki to talk about his new book Lawyers, Liars, and the Art of Storytelling: Using Stories to Advocate, Influence, and Persuade .
Too many people believe that if they keep their heads down and work hard, they’ll be recognized as experts on the merits of their work. But that’s simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. Dorie Clark explains how to identify the ideas that set you apart and promote them successfully in her new book Stand OUT: How to Find Your Breakthrough Idea and Build a Following Around It. Dorie is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog.
Whether it’s to close the deal on a sale or to close the deal on a date, storytelling is a critical tool in persuasion. How do you build a story to get what you want? What constitutes a lie, and can you use a lie to lead to the truth? And what can we learn from lawyers in courtroom? Lawyers, Liars, and the Art of Storytelling: Using Stories to Advocate, Influence, and Persuade by Jonathan Shapiro answers these questions and more to help you spin yarns to get you through the daily mundane as well as any big deals that come up. Shapiro is an Emmy and Peabody Award winning TV writer and producer, Harvard educated Rhodes Scholar, former federal prosecutor and law professor.
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