To anyone who’s ever gone to work and thought “There’s got to be more …” , the former editor-in-chief of Self magazine says “…use Roffer’s no-fail strategies to create a brand-new successful you!”
Robin Fisher Roffer is a leading international brand strategist and has worked for CNN, Turner Broadcasting, Headline News, TNT, and TBS. Currently the president of Big Fish Marketing, Inc. and Fishnet in Los Angeles, and Little Pond Productions in Atlanta, Roffer develops and produces brand building marketing plans and promotional campaigns for television networks and Internet Web sites worldwide. Her clients include MTV Networks, Fox Cable Networks, ABC, Discovery Networks, A&E and the History Channel, and Columbia-TriStar International Television.
Roffer has won praise for socially conscious grass-roots promotions on The Learning Channel, Comedy Central, and Lifetime Television, and she was on the front lines of developing Web solutions for interactive technological corporations such as IBM, AT&T, and America Online. Roffer joins Vicki today to talk about personal branding, and how you can incorporate your passion, attributes, and values into creating your own unique personal brand strategy in Make a Name for Yourself: 8 Steps Every Woman needs to Create a Personal Brand Strategy for Success.
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