In our world of 24/7 media, what draws you to certain public figures over others? When celebrities step into your household through the screen or speaker, what are the essential ingredients that determine whether you gravitate to them or find them repulsive? And why do some celebrities thrive after a scandal while others wither away in disgrace? Spending much of his career working among public figures, Steven Goldstein invented a tangible way to measure likeability using eight critical traits. His new book is The Turn-On: How the Powerful Make Us Like Them – From Washington to Wall Street to Hollywood.
Steven Goldstein is a civil rights leader who began his career as a television news producer, winning ten Emmys, before becoming a producer for Oprah Winfrey. He worked as a lawyer for the U.S. House Judiciary Committee, and as a communications director in the U.S. Senate, before becoming a strategist for leaders in politics, business, and entertainment.