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What’s the difference between making a purchase from need, from habit, or from ritual? If you’re looking to build customers for life, you need to understand how to create a brand ritual and Zain Raj tells us how in Brand Rituals: How Successful Brands Bond with Customers for Life. He’s a sought-after speaker on the changing marketing landscape, espousing the view that marketing needs to change people’s behavior to forge strong relationships with core customers.

Bob Caporale wears many hats: he’s spent his career developing strategies for products and businesses. He’s also an accomplished keyboardist, composer, and songwriter. In his new book Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth, he explores the connections between composing music and composing successful business strategies.

Carrol Vallone Mitchell’s new book, Breaking Through “Bitch”, takes an innovative, sometimes controversial approach, using stories from executives at the highest corporate levels to show how women can hone their innate skills, rise to the top, and be effective, outstanding leaders. It addresses head-on why women cannot and should not “act like men.”

Conversations Live with Vicki St. Clair airs each Monday at noon Pacific on KKNW 1150AM or 94.9FM HD. Like us on Facebook and follow Vicki on Twitter for exclusive updates and contests!

Brand Rituals: How Successful Brands Bond with Customers for Life provides a new approach to building brands in today’s digitally-led environment. Author Zain Raj emphasizes innovation and a strong belief in empowering others. Zain is the Chairman and CEO of Shapiro + Raj, a top-ten independent research and insights company. Zain is also the founder and CEO of zednext, an ideas incubator that takes an objective and disruptive look at issues and trends to help marketers and business leaders realize their full potential in a data-driven, digitally led and insights-driven world. Most recently he was CEO of Epsilon Agency Services (EAS), the largest global CRM.

Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth by Bob Caporale explores the connections between the strategic and creative processes, and demystifies the complexities of developing a strategic plan. He combines his two areas of expertise, parelleling the process of composing music with the process of developing business strategies. Bob is the president of Sequent Learning Networks, a New York City–based training and advisory firm specializing in product management, product marketing, and strategic planning. Throughout his career, Bob has held leadership and executive roles in engineering, marketing, product management, and general management for multi-billion-dollar companies. He is also an accomplished keyboardist, composer, and songwriter. He has written and produced over 100 independently released songs, albums, and soundtracks.

Breaking Through “Bitch” takes an innovative, sometimes controversial approach, using stories from executives at the highest corporate levels to show how women can hone their innate skills, rise to the top, and be effective, outstanding leaders. It addresses head-on why women cannot and should not “act like men.” Author Carrol Vallone Mitchell describes the unique profile of behaviors that top women leaders have in common, reveals why such stereotypically feminine characteristics as nurturing, empathy, and inclusiveness are the keys to power, not signs of weakness, and shows how these characteristics can be equally effective for men in our fast-changing world. Carol is co-founder of Talent Strategy Partners, a talent management consulting firm and has worked with numerous Fortune 500 companies to identify and develop leaders who can build and nurture the right workplace culture and drive results. She uses her expertise as a doctorate in organizational behavior and 20 years of leadership development experience as a go-to speaker for companies and professional associations.

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Scientific evidence accumulated over decades validates the idea that a plant-based dietary pattern promotes health and plays an important role in risk reduction and prevention of several chronic diseases. John J.B. Anderson, PhD, and Marilyn C. Sparling, LDN share how to move towards a healthier diet in your life in The Mediterranean Way of Eating: Evidence for Chronic Disease Prevention and Weight Management.

Actor and NY Times Bestseller Nick Offerman offers some advice regarding Esquire Senior Editor Ross McCammon’s new book, Works Well With Others: An Outsiders Guide to Shaking Hands, Shutting Up, Handling Jerks, and Other Crucial Skills in Business That No One Ever Teaches You… “Do not read this book at work. That’s because it will make you snort with laughter, perhaps even giggle, and generally look unprofessional…This is my favorite business book in years.”

Homefront 911: How Families of Veterans Are Wounded by Our Wars takes a look at the battles that families face in getting care for returning veterans. Author Stacy Bannerman is not only a military family advocate and public speaker on the issue who has testified before congressional committees, she writes from personal experience as her husband served in Iraq.

Conversations Live with Vicki St. Clair airs each Monday at noon Pacific on KKNW 1150AM or 94.9FM HD. Like us on Facebook and follow Vicki on Twitter for exclusive updates and contests!

John J.B. Anderson, PhD, and Marilyn C. Sparling, LDN have discovered a way to eat that will decrease the risk of chronic disease, aid in weight management and make you healthier overall. In The Mediterranean Way of Eating: Evidence for Chronic Disease Prevention and Weight Management they break down the facts and show how eating a Mediterranean inspired diet can help prevent and even treat diseases such as certain cancers, type 2 diabtetes, cardiovascular diseases and even obesity. They also provide recipes and strategies to integrate the diet into your life. John J. B. Anderson, PhD, has been on the faculty of the Department of Nutrition in the Gillings School of Global Public Health at The University of North Carolina at Chapel Hill since 1972. He has published several books and written over 150 scientific articles. Mariyln C. Sparling, LDN, recently retired from Duke University Medical Center in Durham, North Carolina, where she was a clinical dietitian in the outpatient endocrinology division. She has coauthored several journal articles on nutrition and health

Ten years ago, before he got a job at Esquire magazine and way before he became the etiquette columnist at Entrepreneur magazine, Esquire Senior Editor Ross McCammon, editor at an in-flight magazine, was staring out a second-floor window at a parking lot in suburban Dallas wondering if it was five o’clock yet. Everything changed with one phone call from Esquire. Three weeks later, he was working in New York and wondering what the hell had just happened. Works Well With Others: An Outsiders Guide to Shaking Hands, Shutting Up, Handling Jerks, and Other Crucial Skills in Business That No One Ever Teaches You is McCammon’s honest, funny, and entertaining journey from impostor to authority, a story that begins with periods of debilitating workplace anxiety but leads to rich insights and practical advice from a guy who “made it” but who still remembers what it’s like to feel entirely ill-equipped for professional success.

It’s no secret that returning combat veterans have an enormous amount of obstacles to face to re-integrate into civilian society, and while things have improved, it’s not nearly enough. In Homefront 911: How Families of Veterans Are Wounded by Our Wars, author Stacy Bannerman examines some of the key components in paving the way for our combat veterans to make the transition easier, including proposed national solutions to provide better care for returning vets and their families, the need to establish House and Senate Veterans affairs subcommittees, and one often overlooked aspect in the added stress that overwhelms caregivers coupled with combat trauma and how it inversely affects the children and grandchildren of both the combat vets and caregivers. Stacy is a military family advocate who has addressed congressional committees. Her husband served in Iraq.

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Are there still lost cities waiting in the jungle to be discovered? In the 21st century, can an explorer, fired only by the romantic lure of lost civilizations, still find one? The answer is yes. National Geographic filmmaker and explorer Steve Elkins shares the amazing story of his decades-long quest in Explorer: Legend of the Monkey God.

Ocean Country by conservationist Liz Cunningham is an adventure story, a call to action, and a poetic meditation on the state of the seas. But most importantly, it is one woman’s personal journey to find true hope in the midst of one of the greatest crises to face humankind.

Conversations Live with Vicki St. Clair airs each Monday at noon Pacific on KKNW 1150AM or 94.9FM HD. Like us on Facebook and follow Vicki on Twitter for exclusive updates and contests!

For twenty-two years, National Geographic filmmaker and explorer Steve Elkins has been searching in the dense jungles of Honduras’ Mosquitia region for a legendary White City. National Geographic hosts the documentary of his quest in Explorer: Legend of the Monkey God. The film tells the amazing story of his decades-long search, his astonishing discovery and how archeologists are just now starting to unravel the mysteries of an ancient culture.

Ocean Country: One Woman’s Voyage from Peril to Hope in Her Quest to Save the Seas by conservationist Liz Cunningham “reveals how immersion into the problems that overwhelm us is a blessing of self-discovery. Where there is carelessness, we find our tenderness; where there is human suffering, we find our sense of compassion. Where there is damage and degradation, we find faith in ourselves,” according to author Paul Hawken. Liz has a B.A. in Human Ecology from College of the Atlantic in Maine, and in addition to her work as a conservationist has been published in numerous newspapers, magazines and journals.

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Banned Books Week starts on September 27th, and Conversations Live is going to kick it off as we celebrate the freedom to read with Catherine Lord, Librarian Service Manager for the Southwest Cluster of the King County Library System.

Conversations Live with Vicki St. Clair airs each Monday at noon Pacific on KKNW 1150AM or 94.9FM HD. Like us on Facebook and follow Vicki on Twitter for exclusive updates and contests!

Catherine Lord, Librarian Service Manager for the Southwest Cluster of the King County Library System, has been teaching intellectual freedom since 1999 in conferences around the country and here at home at the University of Washington.

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Getting in touch with one’s inner source of peace and following its guidance over the mind’s often-unfounded concerns requires training and discipline. Knowing this truth intimately, spiritual teacher Barb Schmidt developed a three-part spiritual discipline to help others develop the tools they need to find harmony in their daily life. Enter into tranquility with her new book The Practice: Simple Tools for Managing Stress, Finding Inner Peace, and Uncovering Happiness.

Today Vicki also shares a conversation she had with Dr. Daniel Amen regarding unleashing the power of the female brain. Dr. Amen has made frequent appearances on PBS discussing brain imaging, aging, and health, and says scanning the brain can lead to better treatment of depression, anxiety, and other ailments.

Conversations Live with Vicki St. Clair airs each Monday at noon Pacific on KKNW 1150AM or 94.9FM HD. Like us on Facebook and follow Vicki on Twitter for exclusive updates and contests!

A practitioner of mindfulness and meditation for over 30 years, Barb Schmidt is the author of the internationally bestselling book The Practice: Simple Tools for Managing Stress, Finding Inner Peace, and Uncovering Happiness. Over the years, she has been on over 100 retreats and studied with teachers around the world from Deepak Chopra to the Dalai Lama. In 2011, she founded the non-profit organization Peaceful Mind Peaceful Life to bring mindfulness teachings to the community and make them accessible to everyone. She has taught meditation courses at Nova Southeastern University, and currently she offers classes and workshops at Florida Atlantic University as part of the Peace Studies Program’s community outreach.

Dr. Daniel Amen believes that brain health is central to all health and success. “When your brain works right,” he says, “you work right; and when your brain is troubled, you are much more likely to have trouble in your life.” His work is dedicated to helping people have better brains and better lives. Dr. Amen is a physician, double board certified psychiatrist and nine-time New York Times bestselling author. He is the Founder and CEO of Amen Clinics.

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A healthy immune system helps stave off colds and flu, as well as more critical disease such as cancer and autoimmunity. Dr. Mitchell Gaynor, author of The Gene Therapy Plan: Taking Control of Your Genetic Destiny with Diet & Lifestyle returns to share what you need to know to build a strong immune system.

We’ll also hear from Andrew Moore about the folklore and science, the culture, and horticulture of Pawpaw … and how this uniquely American fruit, used for generations to treat ailments from cold sores to head lice, is now being studied for its cancer-fighting properties.

Conversations Live with Vicki St. Clair airs each Monday at noon Pacific on KKNW 1150AM or 94.9FM HD. Like us on Facebook and follow Vicki on Twitter for exclusive updates and contests!

Dr. Mitchell Gaynor, author of The Gene Therapy Plan: Taking Control of Your Genetic Destiny with Diet & Lifestyle cuts to the chase by differentiating what really works versus what is a waste of time in his dedicated effort to help people take control of and even turn off genes predisposed for disease through nutrient rich diet and lifestyle. Dr. Gaynor is Clinical Assistant Professor of Medicine at Weill-Cornell Medical College in New York City and creator of GeneChanger.com. He is board certified in internal medicine, medical oncology and hematology, and is a member of the American Society of Clinical Oncology, the American College of Physicians, and the New York Academy of Sciences. He is a post-doctorate fellow in molecular biology at Rockefeller University in New York City.

Pawpaw: In Search of America’s Forgotten Fruit by Andrew Moore weaves together the folklore and the science, the culture, and the horticulture of this uniquely American fruit. Used medicinally to treat ailments from cold sores to head lice for generations, the pawpaw is now being studied for its cancer-fighting properties. Andrew is a writer and gardener. He was the development news editor and a feature writer for Pop City, a weekly news e-magazine in Pittsburgh, and his stories have been published in the Pittsburgh Post-Gazette, The Daily Yonder, and the Biscayne Times.

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Creating a Beautiful Mess: Ten Essential Play Experiences for a Joyous Childhood by early childhood educator Ann Gadzikowski gives parents news they can use to foster a balanced childhood with plenty of running, building, creating, cuddling, tinkering, and pretending. Keep it simple, find the joy, and get back to playing with your kids and grandkids.

Throughout his career as a mental performance coach to hundreds of professional athletes, corporate executives and Fortune 500 companies, Jim Fannin realized that the best in the world make swift decisions for immediate positive change. And the best can do this in less than 90-seconds. Find out how in his new book, 90-Seconds to a Great Relationship: The Power of the 90-Second Rule.

If you feel your shyness has held you back and prevented you from living a full life, 100 Ways to Overcome Shyness by psychology experts Dr. Barton Goldsmith and Marlena Hunter, MA will give you the tools you need to change your life, once and for all.

Happy Labor Day! Catch this encore presentation of Conversations Live while you enjoy the last long weekend of summer! Conversations Live with Vicki St. Clair airs each Monday at noon Pacific on KKNW 1150AM or 94.9FM HD. Like us on Facebook and follow Vicki on Twitter for exclusive updates and contests!

Parents are so overwhelmed by advice that they often forget the experiences that made their own childhood special. New parents have many questions about what their children should play with, for how long, with whom, and what about technological advances. Creating a Beautiful Mess: Ten Essential Play Experiences for a Joyous Childhood is a simple, innovative look at children’s play, giving readers an inspiring recollection of their own memories while reassuring them that children are getting the developmental skills they need while at play. Author Ann Gadzikowski has more than twenty-five years of experience as a teacher and director of early childhood programs. She is the author of numerous publications for parents of young children and is the Early Childhood Coordinator for Northwestern University’s Center for Talent Development.

Shyness can be painful and difficult. Statistics show that people who live solitary lives don’t live as long as those who enjoy deep and meaningful connections with family and friends. Each step you take to vanquish the fear holding you back will add more years to your life… and perhaps more life to your years. Seasoned psychology experts Dr. Barton Goldsmith and Marlena Hunter, MA hope to give the gift of human interaction in their new book, 100 Ways to Overcome Shyness. Dr. Goldsmith is a multi-award winning psychotherapist, syndicated columnist, author, and former NPR radio host. He was named one America’s top therapists by Cosmopolitan. Marlena Hunter, MA is a University of California graduate with a degree in psychology and several years of experience in clinical settings as a marriage and family therapist.

Jim Fannin‘s S.C.O.R.E. Success System with its proven 90-Second Rule as outlined in his new book 90-Seconds to a Great Relationship: The Power of the 90-Second Rule provides tools and techniques that have been beneficial to hundreds of professional athletes from ten sports including 26 MLB All-Stars, Olympic gold medalists, seven top ten ranked professional tennis players, NBA All-Stars, NFL All-Pros, and a MLS MVP. Jim is a mental performance coach, author, professional speaker, life strategist, sports and business consultant, and former professional tennis player. In addition, Fannin has personally trained tens of thousands of corporate executives and hundreds of companies from 50 industries in peak performance

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While completing the Harvard Business School OPM Management Program, frequent public speaking, and time as a Texas mayor offered their own challenges, nothing prepared Donna Arp Weitzman for the trials and tribulations she faced in her later-in-life relationship. Her new book Cinderella Has Cellulite: And Other Musings from a Last Wife offers an off-the-wall, satirical look at her journey with her Prince Charming.

The amazingly prolific New York Times Bestseller Carla Neggers returns to Conversations Live to discuss the latest novel in her Sharpe & Donovan series, Keeper’s Reach, an absorbing, twisting tale of suspense, romance and fast-paced action.

Conversations Live with Vicki St. Clair airs each Monday at noon Pacific on KKNW 1150AM or 94.9FM HD. Like us on Facebook and follow Vicki on Twitter for exclusive updates and contests!

Upon meeting her now husband, Donna Arp Weitzman thought her Cinderella journey was complete as she had found her Prince Charming. What she didn’t expect was a firing squad of questions, comments, smirks and smiles from his old friends, unsuccessful prospects, their children, in-laws, and much more. Offering an off-the-wall, satirical look at it all, Donna details the love and laughter… and the tears hiding behind those smiles… in her new book, Cinderella Has Cellulite: And Other Musings from a Last Wife. Donna earned her BSE and MSE in Counseling from Midwestern State University and completed the Harvard Business School OPM Management Program and has served as a mayor and leader in local city government.

Keeper’s Reach the latest in New York Times Bestselling author Carla Neggers‘s wildly popular Sharpe & Donovan series continues the adventures of Emma Sharpe and Colin Donovan, two of the FBI’s most valuable agents, as they prepare for their next big assignment… their wedding. Colin’s brother Mike alerts them that onetime friends from his military past are on their home turf on the Maine coast. Now private security contractors, they want to meet with Mike. One of them, an FBI agent named Kavanagh, is supposed to be on leave. What is he investigating… or does he have his own agenda? Carla is a prolific and successful author with over 60 published novels with translations in 24 languages. Born and raised on the western edge of the beautiful Quabbin Reservoir in rural Massachusetts, Carla grew up with tales of her father’s life as a Dutch sailor and her mother’s childhood in northwest Florida

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Award-winning environmental journalist Joel K. Bourne Jr. spent much of his youth on his grandfather’s farm. His passion for farming led him to study agronomy and eventually report on rural issues for National Geographic . Bourne says his new book The End of Plenty is the story of the race to feed the world without wrecking it.

Book club favorite and New York Times and USA Today bestseller, Meg Waite Clayton, is the author of five novels. Her latest, 15 years in the making The Race for Paris, was inspired by real women journalists who defied military regulations and gender barriers to report WWII and the ?race for Paris,? vying to be among the first to report from the liberated city in the summer of 1944.

Conversations Live with Vicki St. Clair airs each Monday at noon Pacific on KKNW 1150AM or 94.9FM HD. Like us on Facebook and follow Vicki on Twitter for exclusive updates and contests!

Joel K. Bourne Jr. reports on the state of the modern food chain in his new book The End of Plenty… and it isn?t good He describes in riveting detail how we got ourselves into this mess, and how we might venture a way out. Equal parts journalist and advocate, Joel?s sympathy for working men and women led him to write about ?the corporate and government policies at the top that were putting those at the bottom at greater risk.? He also introduces us to the farmers whose innovations and dedication may very well save us from famine. Joel graduated with a BS in agronomy from North Carolina State University and is a contributing writer for National Geographic, also having written for Audubon, Science, and Outside, among others.

What was it like to be a driven and talented woman journalist in a world restricted by military regulations and gender barriers? Bestselling author Meg Waite Clayton delivers answers in her new novel, The Race for Paris. Opening in Normandy on June 29, 1944, the novel follows two tenacious American female war correspondents on their quest to document (and make) history by covering the liberation of Paris from the center of the action. Inspired by real women who took bold, grave risks to prove that they could report from the front lines of WWII just as powerfully as men Clayton reflects the extraordinary courage and determination of pioneering women in journalism. Meg is a New York Times bestselling author of four novels and has written for the Los Angeles Times, the New York Times, Washington Post, San Francisco Chronicle, Forbes, Writer?s Digest, Runner?s World, and public radio

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Is depression a symptom or a consequence of Parkinson’s Disease? A new study published in the journal Neurology suggests people diagnosed with depression may have an increased risk of developing Parkinson’s disease later on. Fiona Gupta, MD joins Vicki today to delve further into the study and answer vital questions such as exploring the chemical and physical link between depression and Parkinson’s, and what steps you can take to try to prevent its development.

Boone Smith is an internationally recognized big cat tracker, who prioritizes the safety of the animals he is tracking while providing efficient capture and rescue of species throughout the world. He joins us today to discuss the fallout from the recent killing of famed lion Cecil in Zimbabwe.

Are we our own worst enemies when it comes to our health? According to medical science, our poor health and growing waistlines, both easily preventable, can be traced back to a hidden micronutrient proficiency bought on by our lifestyles and habits. Authors and celebrity nutritionists Jayson B. Calton, Ph.D., and Mira Calton, CN share how to repair this trend in The Micronutrient Miracle: The 28-Day Plan to Lose Weight, Increase Your Energy, and Reverse Disease.

Conversations Live with Vicki St. Clair airs each Monday at noon Pacific on KKNW 1150AM or 94.9FM HD. Like us on Facebook and follow Vicki on Twitter for exclusive updates and contests!

Living with depression is already difficult enough, but a new study in the journal Neurology now suggests those diagnosed with depression may have an increased risk of developing Parkinson’s disease later in life. Fiona Gupta, MD has been heavily involved in Parkinson’s research and explores different aspects of the study and how it can affect you, including steps you can take to try to forestall the onset of Parkinson’s if you are clinically depressed. Dr. Gupta is Medical Director of the Deep Brain Stimulation program at the Movement Disorders Center at Hackensack University Medical Center, and is currently the principal investigator of clinical trials in Movement Disorders being conducted there. She is a regular lecturer at major neurology academy meetings.

Complete with cutting-edge science and success stories, The Micronutrient Miracle: The 28-Day Plan to Lose Weight, Increase Your Energy, and Reverse Disease reveals how our food and lifestyle habits may be depleting the essential micronutrients we need to maintain basic health and provides an easy plan to reverse these effects. Authors Jayson B. Calton, Ph.D., and Mira Calton, CN are among the world’s leading experts in micronutrients and dietary supplement science. They have been featured in The Wall Street Journal, CNN, Fox & Friends, and PBS, and write a nutrition column in First for Women magazine.

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