Two of the heavyweights of persuasion science and practice – Robert B. Cialdini and Noah J. Goldstein – have determined in The Small Big: Small Changes that Spark Big Influence that it’s not the strength of your argument or amount of info you provide as much as the psychological frame, or the way you present your case that will carry sway. Later, learn how attorney and author Angie Hallier can turn a divorce from a high stakes battleground to a strategic, emotion-free “business” decision in The Wiser Divorce.
Whether or not we’re professional sales people, most of us harness the power of persuasion in our everyday lives: whether we are convincing a boss to implement a new policy or telling a potential client why they should be working with us. Full of practical and implementable strategies, The Small Big: Small Changes that Spark Big Influence is an indispensable for anyone who wishes to change the behaviors or beliefs of others to achieve their goals. Co-authored by Robert B. Cialdini and Noah J. Goldstein, this is an accessible look at the small changes we can make when we need to influence. Noah J. Goldstein is Associate Professor of Management and Organizations, Psychology, and Medicince at UCLA’s Anderson School of Management. He has won major grants from the National Science Foundation and the National Institutes of Health, and has been featured in the New York Times, Wall Street Journal, and on NPR. Robert B. Cialdini is Regents Professor Emeritus of Psychology and Marketing at Arizona State University. The Harvard Business Review calls him “the leading social scientist in the field of influence.” His ground-breaking book, Influence: The Psychology of Persuasion, was named by Inc. Magazine as one of the top 10 marketing books of all time.
“A strategic divorce is when two people have made a conscious decision to operate from an emotion- free zone and deal with the situation as a series of business decisions,” says Angie Hallier, founder and managing partner of Hallier and Lawrence PLC and author of he Wiser Divorce. In the book, she offers positive solutions and realistic strategies to help people with divorce, covering what a good attorney will do and how to know if you have the wrong attorney, asking the right questions, popular myths about judges, and everything else to help get you through one of the most difficult times of your life with ease. Angie comes from a place of knowledge and experience, as Hallier and Lawrence PLC is ranked as the #1 family law firm in Arizona.
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