Apr 15: What Stands Between You & Your Desires with Gavin McMahon
Why Stories Rule the World
“The single biggest thing standing between you and what you want is the story you are telling…” ~ Gavin McMahon.
Despite his impressive military background, and degrees in engineering, somewhere along the way today’s guest became consumed with the power of story.
We discuss Gavin McMahon‘s new book, Story Business: Why Stories Rule the World and How They Can Reinvent Your Business – principles that also apply to your personal brand, regardless of your job title.
Gavin shares thoughts on what makes a good story, why packaging is often more important than the idea, and why emotion matters. We also explore a couple of Gavin’s favorite stories, including how CEO Satya Nadella quickly transformed the culture of Microsoft.
Meet Gavin McMahon
Gavin Mcmahon began his career as a mechanical engineer building submarines, sports cars, and steel plants. He trained as a British Army officer at the Royal Military Academy Sandhurst, worked across defense, automotive, and technology industries. And eventually became a Sainsbury Fellow of the Royal Academy of Engineering before earning an MBA in Innovation, Strategy and Information Technology in France. McMahon has spent the last 30 years helping some of the world’s biggest companies from Microsoft to SpaceX get desired results by unlocking the power of stories.
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