Apr 09: Stories Sell with GrandSLAM Champ Matthew Dicks
Stories Sell: Storyworthy Strategies to Grow Your Business and Your Brand
Like it or not, everyone in the workforce today has a brand – whether you’re self-employed, a contractor, freelancer, or employee. Some of us have more than one brand. For example, Matthew Dicks is a high school teacher, an author, keynote speaker, Moth GrandSLAM champ, consultant to Fortune 500 groups, and even a wedding DJ!
Some brands have commonalities or crossover points. Some do not. But at the heart of your ability to sell yourself, your work, your products, or services there’s a common link to success and connection. And that is storytelling.
Today we look at Matthew’s book, Stories Sell: Storyworthy Strategies to Grow Your Business and Your Brand. He shares how to differentiate between a romp and a story. Why most companies, salespeople, and marketers waste their time and resources by getting storytelling wrong.
He explains why you should focus first on story, then on purpose. What makes a 5-second Moment. We also look at how to avoid death by PowerPoint – we’ve all been there, right? Why But and However help to transition story scenes, but And doesn’t. When to risk introducing humor and why … and much more.
Meet Matthew Dicks – Bestselling Author, Moth StorySLAM & GrandSLAM Champion
Matthew Dicks is and expert storyteller and the internationally bestselling author of several novels, including Memoirs of an Imaginary Friend, and Something Missing. His nonfiction titles include books we’ve discussed on the show before: Storyworthy: Engage, Teach, Persuade and Change Your Life Through the Power of Storytelling. Someday is Today: 22 Simple Actionable Ways to Propel Your Creative Life. And his latest, Stories Sell: Storyworthy Strategies to Grow Your Business and our Brand. Matthew Dicks is a 56-time Moth StorySLAM Champion, and a 9-time GrandSLAM Champion, whose stories have been featured on the nationally syndicated Moth Radio Hour. His stories have also appeared on PBS’ Stories From the Stage.
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