To anyone who’s ever gone to work and thought “There’s got to be more …” , the former editor-in-chief of Self magazine says “…use Roffer’s no-fail strategies to create a brand-new successful you!”

Robin Fisher Roffer is a leading international brand strategist and has worked for CNN, Turner Broadcasting, Headline News, TNT, and TBS. Currently the president of Big Fish Marketing, Inc. and Fishnet in Los Angeles, and Little Pond Productions in Atlanta, Roffer develops and produces brand building marketing plans and promotional campaigns for television networks and Internet Web sites worldwide. Her clients include MTV Networks, Fox Cable Networks, ABC, Discovery Networks, A&E and the History Channel, and Columbia-TriStar International Television.

Roffer has won praise for socially conscious grass-roots promotions on The Learning Channel, Comedy Central, and Lifetime Television, and she was on the front lines of developing Web solutions for interactive technological corporations such as IBM, AT&T, and America Online. Roffer joins Vicki today to talk about personal branding, and how you can incorporate your passion, attributes, and values into creating your own unique personal brand strategy in Make a Name for Yourself: 8 Steps Every Woman needs to Create a Personal Brand Strategy for Success.

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There are no time-outs in life. No overtimes. You get only one chance to play …

So the question you have to ask yourself is: Do I want to wait on the sidelines? Or do I want to win? And that’s where Billy Cox comes into the play. Billy Cox believes there’s a champion inside of everyone. A millionaire by 30, he’s now an acclaimed speaker, author, and peak performance coach who loves to energize people to dream big, take action, and achieve results. His message comes from the authenticity and credibility of his own inspiring, all-American success story. He now teaches the essentials that helped him reach his dreams and get into the game of life. Join us Monday at noon for the three steps to developing the mental edge, the formula for thinking like a winner, how to overcome adversity, and learn more about your very own important secret weapon – your brain’s reticular activating system. Billy’s latest book is The All-Star Sales Book: Get in the Game, Boost Your Numbers, and Earn the Big Bucks. Learn more about Billy Cox at www.BillyCoxInternational.com.

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Think you have what it takes to be an entrepreneur? Learn about the myths of entrepreneurship from a leading expert. And find out how to kick you career into high gear with a successful Manhattan-based business woman.

You dream of owning your own business … being your own boss … but what’s the reality behind entrepreneurship? Renowned expert, Scott Shane, says that many of the ideas we have about being our own boss our MYTHS. In The Illusions of Entrepreneurship: The Costly Myths that Entrepreneurs, Investors, and Policy Makers Live By, Shane takes a realistic look inside American entrepreneurism today, examining who entrepreneurs are, what they do, and what makes them successful. He’s the author or editor of 11 books and is currently A. Malachi Mixon III Professor of Entrepreneurial Studies at Weatherhead School of Management, Case Western Reserve University. See PODCAST of live show below.

In the second half of the show we’ll talk with successful entrepreneur Caitlin Friedman. Together with her business partner, Kimberly Yorio, Friedman has written The Girl’s Guide to Kicking Your Career into Gear: Valuable Lessons, True Stories, and Tips for Using What You’ve Got (A BRAIN!) to Make Your Worklife Work for You. Master the secrets of the New Girl’s Network; manage upwards to impress the right people; fight the stereotypes that often hold women back. These dynamic women have appeared on CNN, the Today Show, in Newsweek, Time, Real Simple and more. Read more about Friedman and Yorio at www.girlsguidetobusiness.com.

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Are you the Star of your own life? If not, why not? Stop being a passenger in life and take the wheel today!

She’s a dreamer, dream activist, speaker, teacher, counselor, and author – and for the past 30 + years has been involved in education and motivational training for individuals and businesses nationwide. Joyce Chapman achieves remarkable proven results in helping you break through mental and emotional blocks so that you can achieve the life you want. Using structured techniques; targeted speaking exercises; and the powerful process of journaling Joyce helps you to get unblocked by releasing anger, pain, depression, confusion, tension and stress. Also learn how to set up and participate in your own journal writing group.

Rob Becker’s hilarious “Defending the Caveman” was the longest running one-man play on Broadway. See Isaac Lamb at the Kirkland Performance Center February 6th through 9th. Don’t have time? Life strategist Valorie Burton says “‘Oh yes you do! ‘

Talented Portland actor, Isaac Lamb, has been performing as The Caveman for four years. He’s also a member of the Meh-tropolis Ballet Theatre’s Character Ensemble in Los Angeles and a member of the Kohl Players, with whom he appeared in the original one-act play, One Sunday in Mississippi. Defending the Caveman goes deeper than the age-old battle of the sexes, and maybe – just maybe – throws more than a little light on common gender differences.

And in case you’re thinking “Well gee, I’d love to go to the theatre … but who has time these days?”, life strategist, speaker, and author, Valorie Burton joins Vicki in the second half of the show to talk about her new book How Did I Get So Busy? The 28-Day Plan to Free Your Time, Reclaim Your Schedule, and Reconnect with What Matters Most. Publishers Weekly describes this book as a wakeup call … an effective and inspiring plan for change. And Valorie has been interviewed by CNN, ABC, USA Today, Real Simple, the Los Angeles Times and more. Tune in and get tuned up!

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Don’t buy into the theory that anxiety and depression are inevitable in today’s busy world … Mindful Solutions can help.

Dr. Elisha Goldstein is a clinical psychologist based in West Los Angeles and a trained teacher of the increasingly popular Mindfulness-Based Stress Reduction program. He’s also the author of Mindful Solutions for Stress, Anxiety, and Depression which explains the psycho-educational teachings of mindfulness and how it relates to enhancing our well being. See more about Dr. Elisha Goldstein.

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Bob Sullivan, MSNBC.COM’S author of the Red Tape Chronicles, shares how you can save hundreds of dollars by being aware of Big Business Rip Offs.

According to the Connecticut Attorney General, Richard Blumenthal, ‘competing by cheating’ has become a way of life for many corporations that we deal with on a day to day basis – corporations like AT&T, MCI, Sprint to name just a few! Sullivan’s new book tells us how we can avoid these scams and how to save money on fees that companies fail to disclose up front. Bob Sullivan has been a reporter for nearly 20 years and has spent the past 10 years covering computer crime and consumer affairs for MSNBC.com. He appears regularly on MSNBC TV, NBC Nightly News, the Today Show and more. He’s the winner of the prestigious Society of Professional Journalists Public Service Award for a series of articles on online fraud. More about the book Gotcha Capitalism. See Bob Sullivan in person at Third Place Books in Seattle, January 31 at 7 p.m.

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Her hobbies are listed in Who’s Who as mooching, lounging, strutting, strumming, priest-baiting, and quiet subversion of the system. She also enjoys obfuscation, bribery, and witchcraft. Learn more about the intriguing bestselling author whose novel, Chocolat, was made into the Oscar-nominated movie starring Johnny Depp and Juliette Binoche.

Runemarks is an epic adventure story that imagines a new ending for the gods of Norse mythology – Odin, Loki, Thor and more. Joanne Harris joins Vicki to discuss her latest book, her work as a writer. And how her role as a mother inspired her to write a children’s book. Her next projects include The Lollipop Shoes, the upcoming sequel to Chocolat. Joanne is reading at Third Place Books in Seattle at 6:30 p.m. on January 18th. Meanwhile, see Joanne’s website . See Joanne Harris at Village Books, Bellingham on Jan 18 at 1pm. And at Third Place Books in Seattle at 6:30 pm, also January 18.

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Don’t wait one more day to learn how to live a “juciy life”. Laughter consultant and author of Life is Short, Wear Your Party Pants shares how to Squeeze the Day!

She’s a well-recognized TV personality and has aired six one-woman specials on PBS stations across the States. She’s been nominated for prime time Emmy Awards. Has appeared on CNN, ABC and NBC. And has authored six books. Loretta LaRoche is also a stress management and humor consultant whose clients include Microsoft, The New York Times, and IBM. Join us Monday at noon for Kick Up Your Heels – a mental health spa that will inspire you to live with joy, harmony and peace … while you still have the time!

So what would you do if you caught a glimpse of your own death? Would it change how you live your life? With whom you live … where you live … and how?

That’s the burning question driving the metaphysical novel DISCIPLINE by Paco Ahlgren. A veteran student of philosophy, metaphysics, and theology, Paco converges all three disciplines in his debut thriller. Paco’s a former financial analyst ; he’s world traveled, well-read, cultured. He questions the status quo. And raises some unique insights based on his love of all that he’s studied. Join Vicki for a Special Encore Presentation on New Year’s Eve with Paco Ahlgren, author of DISCIPLINE.